Beijing International Automotive Exhibition

The Opportunity:

Deliver vibrant and impactful lighting for the Beijing International Automotive Exhibition, a biennial auto show in which top manufacturers such as Lexus, BMW and Mercedes-Benz showcase their latest luxury models to the largest and fastest growing auto market in the world.

The Solution:

In order to ensure an elegant atmosphere with immersive lighting, Showtec relied on an array of cutting-edge Martin by HARMAN lighting fixtures. Showtec utilized the new MAC Viper Wash DX, a full-range wash luminaire equipped with an innovative internal shutter system that enabled the team to map the light projection onto the car models and other set elements with great precision. MAC Viper Wash DX features an outstanding quality of light and unlimited color choices, while its internal framing system allowed the Showtec team to use it as a highly capable automated substitute for conventional daylight Fresnel fixture.

To deliver rich color and premium white light for the auto show, the team also used MAC Encore Wash, a full-featured LED alternative to the Viper Wash DX. MAC Encore Wash comes in two high-quality color temperature variants. Encore Wash WRM offers unparalleled 3000 K warm incandescent emulation, while Encore Wash CLD produces unmatched 6000 K crisp, neutral daylight. Both variants can be utilized as substitutes for traditional tungsten fixtures with the additional benefit of color mixing and automation.

The Impact:

“High-end events like the Beijing Auto Show require state-of-the-art lighting solutions to highlight the importance of the new innovations being exhibited,” said Henry Ang, Managing Director, Showtec International, Singapore. “With this goal in mind, the Martin fixtures were a perfect fit, helping to transform the venue into a supercharged visual environment in which attendees would never forget where they got their first look at the new Porsche!”

“Beijing International Automotive Exhibition is one of the biggest auto shows in the world, and we’re honored to be represented there by Showtec International,” said Ramesh Jayaraman, VP & GM, APAC, HARMAN Professional Solutions. “The Martin lighting fixtures enhanced attendees’ visual experience, and helped create a lasting positive impression of the event in their minds. We’re glad to meet the unique demands of this world class event, and we thank Showtec for their commitment to customer satisfaction and faith in HARMAN products.”