Martin Case Studies

Schmigadoon!, Canada
November 10, 2021

The Opportunity: Schmigadoon! is a six-episode Apple TV+ streaming series based on the 1947 musical Brigadoon, starring Cecily Strong and Keegan-Michael Key as a couple who find themselves transported into a golden-age musical. Set in an idyllic mo...


GRNDHOUSE, England
October 13, 2021

The Opportunity: Conceived and launched during the COVID-19 pandemic, GRNDHOUSE provides daily workout videos with professional instructors via a subscription service. Members can follow along at their own pace with a flexible schedule, on-demand a...


Starmania 21, Austria
October 13, 2021

The Opportunity: Starmania is an Austrian televised musical competition that was originally broadcast from 2002 to 2009 on channel ORF 1. In 2021, ORF decided to bring the show back as Starmania 21, with a fresh cast of contestants and a new panel ...


The Voice of Poland, Poland
July 01, 2021

The Opportunity: Part of the internationally syndicated television franchise The Voice, The Voice of Poland is a televised reality competition that gives singers the opportunity to showcase their vocal talents in front of celebrity judges and coach...


CNBC Studio B, New Jersey
April 01, 2021

The Opportunity: When anchor Shepard Smith joined CNBC in July 2020 to host The News With Shepard Smith, the network took the opportunity to completely renovate its 3,600 square-foot Studio B set. The new set is dominated by two massive LED video w...


NS Home Shopping, South Korea
September 15, 2020

The Opportunity: NS Home Shopping is a popular home shopping channel on South Korean cable television. Its engaging shopping programs showcase curated collections of products, ranging from apparel and health food to agriculture and furniture. The c...