ICONSIAM, Thailand

The Opportunity

With more than 525,000 square meters of retail floor space encompassing the IconSiam and IconLuxe shopping malls, the ICONSIAM complex is one of the largest retail outlets in Asia. The $1.5 billion project also includes two of the tallest buildings in Bangkok: the 70-floor Magnolias Waterfront Residences and the 52-story Mandarin Oriental Residences. Known for delivering world-class entertainment, the ICONSIAM building includes the 3,000-seat True ICON Hall auditorium, the Icon Cineconic cinema and the Iconsiam Heritage Museum.

The smaller ICS Building features additional shopping and restaurants, as well as the 244-room Hilton Garden Inn Bangkok ICS hotel and resort. To illuminate the buildings’ lavish designs, developers Siam Piwat, Magnolia Quality Development (MQDC) and Charoen Pokphand Group decided to upgrade ICONSIAM’s existing outdoor lighting system with a new, state-of-the-art outdoor lighting solution.

The Solution

With Light Company equipped the ICONSIAM buildings with state-of-the-art Martin Exterior Wash 320, Exterior Wash 220 and Exterior Wash 120 lighting fixtures to create immersive lighting displays. The compact and energy-efficient Exterior Wash Series fixtures utilize separate 2700K and 6500K LEDs to deliver variable color temperature. A discreet, optional snoot integrates seamlessly with the slick design of the fixtures. Exterior Wash Series fixtures offer a wide selection of beam angles and are fully IP-rated for permanent outdoor use, making them an ideal solution for illuminating small to large-sized structures, buildings and bridges.

Exterior Wash Series fixtures are available in three sizes to fit any application. The Exterior Wash 320 offers powerful output with up to 15,100 lumens at full white, while the Exterior Wash 220 delivers up to 9,300 lumens and the Exterior Wash 120 offers up to 2,400 lumens for smaller applications.

The Impact

“The client requested a one-of-a-kind lighting system to accentuate the gold and white colors of the ICONSIAM buildings,” said a spokesperson for With Light Company. “They needed high-quality lighting fixtures that could be placed at any angle. In addition, the lighting system had to be waterproof and dustproof. So, we designed a custom solution using Martin lighting fixtures.”

“The buildings needed a custom lighting solution that would not only bring out the beauty of the ICONSIAM structures, but also create a pleasant atmosphere,” said a spokesperson for ICONSIAM. “Thanks to industry-leading equipment from HARMAN, we were able to achieve our goal and provide a stellar lighting experience for our guests.”